WisdomTree is a leading ETF financial company that moves indexing in a new direction. Squeaky was brought in to redevelop their brand, help craft their brand personality, highlight its unique indexing methodology and synchronize their marketing efforts and offerings. We created a bold, fresh look for WisdomTree that made them stand apart from other financial institutions and highlighted the unique methodology they bring to the table. Working intimately with WisdomTree, we created an all new corporate identity system, snapshot videos, print collaterals, white papers, presentations, online advertising, extranet and style guide.

Financial Knowledge is not always the easiest to digest, even for professionals in the industry.  Squeaky worked with the WisdomTree Investments team to create a series of animations to leverage infographics and motion graphics to describe and educate users on investment information, making content easily digestible for its target audience. The first step is defining the illustration style to not only well represent the company but also fit into the brand style guide.

Each video was able to be cut for various lengths for its use on different platforms such as the WisdomTree website, YouTube, social media or sales presentation.