There were two requirements that were most pertinent to the client: a site that would be easily accessible from all devices, and a search/navigation functionality that allows visitors to find what they need smoothly and intuitively. As such, Squeaky’s creative team worked closely with Arcade Beauty to come up with a better user experience for their existing and potential clients and customers to find what they are looking for. The team implemented a Smart Search functionality utilizing user task analysis, step by step prompts, autocomplete suggestions, and clear categorization of products. These features allow visitors to predict complex product names and provide users with specific solutions relevant to their needs.