As Lexus prepared to introduce the all-new CT200h, the world's first Compact Luxury Hybrid, they needed an agency to help launch a digital initiative showcasing new vehicle and emulating its forward-thinking, tech-savvy attitude and feel. Squeaky partnered with Walton Isaacson, Lexus's marketing agency, to produce Lexus.com/CT. The goals were to build awareness and stimulate consumer interest, resulting in dealer visits & test drives; incite and shape conversations around the CT200h and to contribute to sales goals and objectives. A month after the site's launch, the CT200h—a newbie in the market—became the fastest selling; and 3rd best selling hybrid vehicle (selling 2,199 units with an average shelf life of 6 days on the lot before a sale). All of this amidst the devastation of Toyota's headquarters by the earthquake and tsunami in Japan.